Terms and Conditions of Use

Last updated: May 11, 2026

Preamble

These Terms and Conditions of Use (hereinafter “Terms”) govern access to and use of the MA Utility platform available at https://mautility.com (hereinafter “the Platform” or “the Service”), published by MARKETING ACCOMPAGNEMENT, a simplified joint-stock company (SAS) with share capital of €1,000, SIREN 995 379 740, RCS Brest, registered office at 80 rue Emile Zola, 29820 Guilers, France (hereinafter “MA Utility” or “we”).

These Terms apply to any individual or legal entity that creates an account or uses the Platform (hereinafter “the Client” or “you”).

1. Definitions

• Client: any individual or legal entity that has subscribed to the Service.
• User: any person authorised by the Client to access the Service.
• Pipeline: an automation configuration linking a WhatsApp Business number, an AI logic layer, and data sources/destinations.
• Client Content: all data, messages, files, and configurations submitted by the Client to the Platform.
• Credits: the Service’s consumption unit used to pay for actions executed by the AI (customer support responses, marketing, appointment booking).
• Lead: a prospect or contact processed by the Platform.

2. Purpose

MA Utility is a B2B SaaS platform enabling SMBs to automate their WhatsApp Business communications through the Claude (Anthropic) artificial intelligence engine, and to synchronise leads from Meta Lead Ads forms, Google Ads, third-party CRMs, and appointment-booking tools. The Service includes in particular:

• Onboarding via Meta Embedded Signup (WhatsApp Business connection).
• Management of message templates subject to Meta approval.
• AI conversation orchestration powered by Claude (Anthropic).
• Automated appointment booking (Google Calendar, Calendly, Cal.com).
• CRM integrations (HubSpot, Pipedrive, Salesforce, Zoho, etc.).
• Exports and destinations (webhooks, email, Slack, Google Sheets).

3. Acceptance of the Terms

Registering for the Service constitutes full and unconditional acceptance of these Terms. The Client declares that they have the legal capacity to enter into contracts and, where applicable, to act on behalf of the legal entity they represent.

4. Registration and Account

• Registration is completed through the Service interface via a dedicated form.
• The Client warrants the accuracy and truthfulness of the information provided at registration.
• The Client is responsible for keeping their login credentials confidential. Any action carried out from their account is presumed to originate from them.
• MA Utility reserves the right to verify the Client’s identity (KYC) if warranted, and to suspend any account whose activity may be detrimental to the Service or to third parties.

5. Description of Services

The features available depend on the subscribed plan. The current version of the Service includes, among others and without limitation:

• Meta Embedded Signup (WhatsApp Business onboarding).
• WhatsApp message template management.
• Variable mapping (canonical fields) and webhooks.
• AI conversations powered by Claude (Anthropic).
• Appointment booking with multi-agent management and custom availability windows.
• Product catalogue (embedded or live query).
• WhatsApp app + API coexistence mode.
• Sales portal via magic link.

MA Utility reserves the right to add, modify, or remove features without prior notice, provided that such changes do not materially alter the substance of the subscribed service.

6. Financial Terms

6.1 Subscriptions

The Service is offered as monthly subscriptions:

• Starter: €15/month — 1 active pipeline.
• Business: €30/month — 3 active pipelines.
• Expert: €50/month — 10 active pipelines.
• Enterprise: custom pricing.

Prices are stated in euros, excluding taxes. Applicable VAT is added in accordance with current tax regulations.

6.2 Credits

• Each action consumes credits: customer support = 2 points, marketing = 5 points.
• A geographic multiplier may apply to actions outside the EU.
• Unused credits remain valid for as long as the account is active.
• Automatic credit top-up is optional and can be configured from within the interface.

6.3 Trial Period and Welcome Offer

• 1 free month for every new account.
• 100 credits awarded at registration.
• 50 bonus credits on first payment.

6.4 Payment

• Payment is made by credit card via our payment provider Stripe.
• No card data is stored on our servers.
• Invoices are accessible from the Client area. Any dispute must be submitted within 30 days of the invoice date.

7. Right of Withdrawal (Consumers Only)

In accordance with Articles L221-18 et seq. of the French Consumer Code, consumer Clients have a 14-day period to withdraw from the contract without having to provide any reason or incur any penalties.

However, the Client expressly waives their right of withdrawal for services fully performed before the end of the withdrawal period, pursuant to Article L221-28 1° of the French Consumer Code. Activating the Service is equivalent to a request for immediate performance.

8. Client Obligations

The Client agrees to:

• Use the Service in accordance with its intended purpose and these Terms.
• Comply with the Meta Commerce Policies and the WhatsApp Business Messaging Policy.
• Obtain explicit, prior consent from any person contacted via WhatsApp.
• Refrain from sending fraudulent, hateful, misleading, defamatory, or third-party-rights-infringing messages.
• Not use the Service for spam, phishing, scams, fraud, or any deceptive practice.
• Not attempt to circumvent the Service’s technical security measures or engage in reverse engineering.
• Fulfil their GDPR obligations as data controller.

9. Meta Compliance — WhatsApp Business

The Client acknowledges that using the Service involves the use of the Meta WhatsApp Business API. The Client agrees to:

• Fully comply with the WhatsApp Business Messaging Policy.
• Not send unsolicited messages outside the 24-hour service window following a contact’s interaction.
• Use only Meta-approved templates for transactional and marketing messages sent outside the 24-hour window.
• Understand that any violation of Meta’s rules may result in the suspension or deactivation of the Client’s WhatsApp Business account by Meta, with no recourse against MA Utility.

10. Intellectual Property

The Service, its brand, interfaces, source code, documentation, and all related elements are the exclusive property of Marketing Accompagnement and are protected by intellectual property law.

The Client is granted a personal, non-exclusive, non-transferable licence to use the Service, limited to the duration of their subscription, solely for its intended purpose.

The Client retains full ownership of Client Content. They grant MA Utility a licence to use such content strictly to the extent necessary to deliver the Service (storage, transmission, AI processing).

11. Personal Data — Data Processing

In the context of the Service, the Client acts as data controller with respect to the personal data of their own contacts (leads, prospects, customers). MA Utility acts as data processor within the meaning of Article 28 of the GDPR.

A Data Processing Agreement is available upon request. Full details of the processing are set out in our Privacy Policy.

12. Service Availability

MA Utility uses its best efforts to ensure the Service is available 24 hours a day, 7 days a week. The Service is provided on an “as-is” basis and, in its current version, is not subject to a contractual service level agreement (SLA).

Interruptions may occur for maintenance operations or in the event of:

• An outage or unavailability of a third-party provider (Meta, Google, Anthropic, Stripe).
• Suspension or restriction of the Client’s WhatsApp account by Meta.
• Force majeure within the meaning of Article 1218 of the French Civil Code.

13. Liability

MA Utility is bound by an obligation of means. MA Utility shall not be held liable:

• For Service interruptions attributable to a third-party provider (in particular Meta).
• For the Client’s misuse of the Service resulting in restriction of the Client’s Meta account.
• For indirect damages, loss of revenue, loss of customers, or reputational harm.

MA Utility’s total liability, regardless of cause, is expressly limited to the amounts actually paid by the Client during the 12 months preceding the event giving rise to the claim.

14. Force Majeure

Neither party shall be held liable for any failure to fulfil its contractual obligations resulting from a force majeure event within the meaning of Article 1218 of the French Civil Code (cyber-attacks, widespread cloud provider outages, natural disasters, decisions by public authorities, etc.).

15. Termination

The Client may cancel their subscription at any time from their personal account area. Cancellation takes effect at the end of the current subscription period, with no pro-rata refund.

MA Utility may suspend or terminate the Client’s account, with 7 days’ prior notice by email (except in urgent cases where termination takes immediate effect), in the event of:

• Non-payment of amounts due.
• Serious or repeated breach of these Terms.
• Misuse of the Service that creates a risk for MA Utility or its subcontractors.
• A decision by a competent authority.

Upon termination, the Client has 30 days to export their data before it is deleted.

16. Amendments to the Terms

MA Utility reserves the right to amend these Terms. Any material change will be notified to the Client by email at least 30 days before it takes effect. Continued use of the Service following such notification constitutes acceptance of the updated Terms.

17. Governing Law and Jurisdiction

These Terms are governed by French law. In the event of a dispute, the parties will first seek an amicable resolution. Failing that, the dispute shall be brought before the competent French courts. For consumer Clients, the jurisdictional rules of the French Consumer Code apply.

Consumer Clients are informed that they may use the European Commission’s online dispute resolution platform free of charge: https://ec.europa.eu/consumers/odr.

18. Contact

For any question relating to these Terms: hello@mautility.com

Effective date: May 11, 2026.